Frances Caurbano's Blog

February 22, 2017

Expert Advice On How To Use Facebook For Marketing

Millions of people out there have a Facebook account. More than likely that includes you. If you are a business owner, you should understand that there are ways to reach a completely new sector of potential customers. This article provides some tips about how to market your business using Facebook.

Engage your customers by replying to their posts as much as possible. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Reply right away, particularly if the posting included a complaint or customer service request.

Use a giveaway in order to drum up attention and interest on Facebook. Try getting your customers to ‘like’ your site by giving them something for free. Update your Facebook page with the winners, and repeat this any time you want more fans.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. You can attract more followers with an attractive page.

Make sure to answer every question or comment left on the wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Invest time and resources in your Facebook marketing campaign. Facebook is important and marketing on it will take real effort. Learn how to get the most out of this valuable resource and take advantage of the possibilities of social media marketing. For the best results, you must provide the needed resources.

Consider purchasing Facebook ads. They can be customized to target folks of given ages or gender categories. You can set a budget and work only as much as you want to. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. You can take the ad off whenever you want to.

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. As popular as Facebook is, not all cultures and age groups use it. Before you launch your campaign, research your target audience and find out what their preferred social networks are.

Look for opportunities to become a leader. Facebook offers you many opportunities in building up your leadership role in your niche. Look for opportunities to comment and answer questions in your niche. That is going to expose your brand to new and potential customers, which can only make you more popular.

Ensure your profile is always up to date. If you have any business changes, make sure you change your Facebook page. If someone is looking to find you, they’ll want to find the most current information. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.

Realize why you’re using a Facebook page. Sometimes, you may not need a page due to a fleeting customer base. Is your goal to communicate with your customer? Or are you using it to have other speak with you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.

Ask customers to submit reviews and post them on your wall. People love to read reviews and often rely on them to make decisions. Having customers that post what they experienced with your business onto you Facebook profile will assist potential customers when they want to decide whether or not to go with your company.

Always allow people to comment on your page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.

Develop contests for Facebook that lets folks get involved in what you are offering. Have people perform certain tasks to earn entries into the contest. They could like your page, subscribe to your email updates, or post pictures using the product. Pick a winner and enjoy the results!

If you own a store, take a look at the “check-in” feature on Facebook. Let customers update their own Facebook statuses by checking into the store. Their friends will be able to see where they checked in and may want to take a look at your store.

If you are unable to keep up-to-date with your Facebook page, hire someone to do it for you. You must monitor the posts to succeed. Some folks have a hard time posting on their page, even if it is only one time a day. You will have to pay more to hire someone to manage your page, but doing so is often worthwhile.

If one of your Facebook followers criticizes your business, be sure to address that criticism. If you ignore it, your fans will assume you don’t care. If you’re able to handle this correctly, people will notice it and they may work with you later on.

If you cannot give your Facebook page daily attention, then hire someone who can. Posting statuses every day about specials, products, or any other updates is what will remind people to purchase something from you. And even better, the ease of sharing the posts means you’ll attract attention from their friends as well.

Be aware that there are people on Facebook who may try and thwart your efforts. Lots of people have enemies, but with Facebook, it can be easy to harm another’s reputation in no time at all. To keep yourself protected, try carefully watching what is posted on the page and removing any negative content quickly.

Look at Facebook as more than just something to attract fans, but rather as something to capture the hearts of existing ones. New fans that you entice with a contest will often be temporary and not likely to engage long term. People just want to win something free and are not necessarily interested in your product. A better approach is using the effort to reward longer term loyalty.

When you create your profile, consider SEO. If your website has a set of keywords, use those words as well in Facebook; you can also use Facebook for back-links to your website. The Facebook page will ultimately rank highly on search engines if good keywords are used.

A personal connection is something you will want to aim for with fans. This is the golden ticket for marketing, and that includes Facebook marketing as well. You may want to talk about the great barbecue you had during the past weekend. You can throw in something about your business as well. People like to do business with people they know.

With your new base of knowledge, you should now be ready to begin. Use these tips to reap the benefits of a Facebook marketing campaign. The sooner you begin your plan, the sooner your sales will increase.